How AUDI AG is Driving Toward the Sharing Economy

نویسندگان

  • Martin Mocker
  • Nils Fonstad
چکیده

1 Ping Wang, Hope Koch, Iris Junglas and Arun Sundarajan are the accepting senior editors for this article. 2 Throughout this article, digitization means the application of digital technologies to transform how business is being conducted. The term is used synonymously with digitalization. 3 “Audi expects in-car electronics to become as valuable as horsepower,” Automotive News, May 26, 2015, available at http:// www.autonews.com/article/20150526/OEM06/150529909/audi-expects-in-car-electronics-to-become-as-valuable-as-horsepower. 4 Painter, L. “iCar release date rumours, features and images,” Macworld, September 12, 2017, available at http://www.macworld. co.uk/news/apple/icar-apple-car-release-date-rumours-news-caros-evidence-patents-3425394/. How AUDI AG is Driving Toward the Sharing Economy

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عنوان ژورنال:
  • MIS Quarterly Executive

دوره 16  شماره 

صفحات  -

تاریخ انتشار 2017